I’m the quiet force leaders call when launches spin sideways and teams lose their rhythm.

Certified OBM®, PMP®, and PROSCI® change strategist, I’ve steered €-multimillion programs for 25+ years—turning chaos into cadence and promises into finished work.

But suits and slide decks only get you so far. I walked away from corporate corridors to build something braver: a partnership that blends rock-solid structure with heart.


Thrilled to meet YOU.

I am Asmahan.

I am your behind-the-scenes power partner.

ABOUT ME

Elite strategy and systems for growth-stage brands ready to scale—no fluff, no guesswork, just sharp momentum and crystal-clear ops.

I co-created The Digital CEO with Asmahan to give ambitious solopreneurs OBM-level structure before they can hire one—a launchpad from solo hustle to true CEO leadership.


Why I created
The iOBM 

In today's economy, I bring the playbook—systems, timelines, accountability—while protecting the soul of your ideas and help implement them accurately.


I protect and build on your vision.

I’ve spent 25+ years inside global companies, leading multi-million euro projects, managing change, scaling systems, and aligning people to outcomes — fast.
Now, I bring that elite-level expertise to the businesses that need it most: The digital CEOs, the founders in growth mode, the lean teams ready to scale.

Certified Online Business Manager

Certified OBM®

Certified Project Manager Professional

PMP®

Certified Change Practitioner

PROSCI®

Certified Scrum Master 

PSM®

what i bring to the table / what i bring to the table

Let’s map what’s working,  what’s breaking, and  what needs to be built 
so you can scale without the stress.

Book your Free
30-Minute CEO
Clarity Call

Ready to Get Out of the Weeds?

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