The gap has a name
Operations sat behind closed doors for decades. Built for scale. Gatekept by complexity. Reserved for organizations that could afford a COO, a leadership team, and the operational excellence to match.
Founders were handed something else. Vague frameworks. Mindset tips. A legacy of buzzwords.
The AI empowered Certified OBM® is THE role that closes that gap. The senior operator in the founder's business. The one who runs the work so the CEO can lead it.
The role has now evolved. The AI-empowered Certified OBM® is the operations leader who also integrates AI into the business: tool selection, governance, workflow design, the decisions about where automation belongs and where human judgment stays. That combination is exactly what businesses are hiring for right now.
Demand is rising. The credential is recognized. The seat at the table exists. The path to get there is what this page is for.
Positioning
. And now
AI.
Are you HER?
The woman who holds everything together when systems go sideways.
The pillar people find when the founder is unreachable.
The one who sees through chaos, builds the plan, and runs it.
The Certified OBM® path is built for the woman who already operates this way and wants the credential, the structure, and the network to charge for it.
What you get when you choose excellence
The full AI-empowered Certified OBM® curriculum
Self-paced. Designed and delivered by the International Association of Online Business Managers (IAOBM), the global authority for the Certified OBM® standard since 2009.
- Hot seats Fire your questions. None is off limits
- Deep dives into the topics that need real conversation, not a video module.
- Case studies from 25 years inside global organizations.
- The questions your client will actually ask you, and how to answer them.
Plus the layer that is mine.
Live Coaching
Live small group sessions across the week, so you have near-daily access to learn, ask questions.
You are never working solo inside the curriculum
1:1 sessions as much as needed
One year of IAOBM membership after certification.
A community where support is the norm and job opportunities are shared .
A credential recognized globally.
Certified Online Business Manager
Certified OBM®
Certified Project Manager Professional
PMP®
Certified Change Practitioner
PROSCI®
Certified Scrum
Master
PSM®
what i bring to the table/what i bring to the table
I'm Ismahen. Certified OBM® · PMP® · PROSCI® · PSM® · qualified business & change coach.
Track record of transformation programmes for Google, Amadeus, Air France-KLM, Sopra Steria to name a few .
Not self-declared. Certified, trained, and backed by 25+ years of operational practice inside global organisations.
The credentials exist because the work demanded them. Not the other way around.
Honest about
fit
This is for you if
- You have at least two to three years inside business operations: VA, EA, PA, office manager, or ex-corporate operations role.
- You are done trading hours for admin pricing and want the credential to step up.
- You want to lead outcomes, not just execute tasks.
- You are open to learning AI tools as part of the operating skillset.
- You want senior coaching from someone who has run operations at scale, not just inside coaching businesses.
- You are ready to invest twelve months in building this properly.
NOT for you if
- You are new to business support and looking for an entry-level role.
- You want a fast certificate without doing real client-side work.
- You would rather avoid AI tools than learn to use them well.
- You want someone else to define your business for you.
- You are looking for an academy that says yes to everyone.
Why Join us ?
Certified OBM® via the International Association of Online Business Managers (IAOBM), alongside PMP®, Prosci® Certified Change Practitioner, and PSM®. The certifications exist because the work demanded them. Not the other way around.
One
The curriculum carries the IAOBM standard, set in 2009 and trusted by 1,100+ Certified OBMs worldwide.
The CEO reached out to me for a reason or 3.
My work speaks for me.
I know the market.
I think out of the box.
Two
Google, Amadeus. Air France-KLM. Mane. The European Society of Cardiology. Boardroom work. Transformation programmes. Operations at scale. That experience now sits on YOUR side of the table.
Three
How it works?
Six questions. Five minutes. You find out if the operating role fits you.
01
This is not something you "buy" your way into. It is a decision that I want you to make with all the facts in hand.
02
You get the full Certified OBM® programme through The iOBM EMEA accredited training partner.
Pricing set by IAOBM.
03
Four steps. No surprises.
Self-paced IAOBM curriculum.
Weekly live sessions with me.
Daily access to me
04
I will say it as it is. This is not a sales call.
I repeat. This is not a sales call.
This is a grown up discussion to assess:
1) if the programme is right for you.
2) if the timing is right for you.
3) if we are a good fit
