You don’t need another tool your team won’t use.
Or a hire who adds complexity instead of clarity.
You need a strategic operator someone who translates vision into execution, aligns your team, and keeps the engine running without you.
You lead the business. I make it executable.
Think of me as your Chief Operating Partner.
I’ve spent 25+ years inside global companies, leading multi-million euro projects, managing change, scaling systems, and aligning people to outcomes — fast.
Now, I bring that elite-level expertise to the businesses that need it most: The digital CEOs, the founders in growth mode, the lean teams ready to scale.
Your strategic right hand & behind-the-scenes COO. I step in so you can step up
Plan, lead, and execute your next launch or product cycle with precision.
Stabilise your business foundation and give you strategic clarity.
— Michael Alexander
C-level executive @ ESC
“Asmahan has a vast capacity to handle a wide range of business challenges, especially those that demand strong project management or big picture thinking.
She was an immense support for me and a most capable lieutenant. I am sure that she shall prove to be a major asset to any future employers,
Many partners leave a gap when they leave but few leave a hole as big as that left by Asmahan.”
— Madame Butler – Zina Armani
“Before Ismahen, my business was all vision and no structure—an endless list of ideas but no clear path forward. She came in with the focus, discipline, and drive I desperately needed, building my operations from the ground up. Ismahen didn’t just help me manage my first client; she created the structure and systems that now support my concierge business across Cannes, the Middle East, and Courchevel. Her expertise in shaping offers, managing clients, and keeping projects on track is unmatched. Even today, she’s my go-to partner, bringing that same relentless energy and focus to every meeting, whether it’s in the boardroom or over a café."
Strategic Operations Management
Launch + Product Execution
Scalable Systems + SOPs
Team Optimization & Delegation Flow
Change Management That Sticks